NielsenIQ: 52% of Germans buy only essential groceries due to rising prices.
More than half of Germans have become more serious about saving against the backdrop of skyrocketing prices. This is evidenced by the results of a survey by NielsenIQ, TASS reports .
More than 10 thousand people participated in the study. As a result, 52 percent of respondents admitted that now they buy only the most necessary products. Also, 30 percent of participants noted that in general they began to buy fewer goods.
About 44 percent of those surveyed said they intended to avoid buying items “that are fun and luxurious.” In addition, 31 percent of Germans are trying to reduce their visits to restaurants.
NielsenIQ expert Lothar Stiblin noted that people are comparing prices more carefully and paying more attention to special offers, as well as switching to cheaper products or buying from discounters more often. “It’s amazing these days that more and more people seem to be asking themselves what they can do without and then actually doing it,” Stiblin said.
Earlier, the Fakt portal reported that the inhabitants of Poland , faced with the need to save money, began to look closely at goods with an expiring shelf life.
This article was originally published by Lenta.